Marketing Research on Retail Market

• Analyse the population and demographic data in the prospected radius

• On-Field Study on surrounding area and consumer’s behaviour

• Analyse the potential and SWOT of the development area

• Advise the proper position, combination and concept of the project

• Provide the suggestion on key success factor

Retails Business Development Consultant : New Projects

• Work with architecture creating a concept of the project.
To define the anchor (magnet) and tenants to meet with the customer needs.

• Analyse the potential of the development area.

• Set the positioning, zoning, merchandising and tenant mix of the project.

• Provide the suggestion on sales material.

• Advise the pricing strategy for leasing and non-leasing incomes.

• Advise the PR & marketing strategy during the pre-opening,
launching & post-opening period.

Business Development Consultant : Renovating Projects

• Conduct & identify the SWOT Analysis

• Work with architecture creating a concept of the renovation.

• Redefine the project positioning, target segment, zoning & merchandising mix of the renovating project

• Redefine the anchor (magnet) and tenants to meet with the customer needs.

• Advise the pricing strategy for leasing and non-leasing incomes.

• Advise the PR & marketing strategy during the pre-opening, launching & post-opening period.

Leasing Consultant

• Provide and set up the sales strategies and sales plan.

• Approach and contacting the target tenants.

• Provide the leasing and sales update report.

• Provide the suggestion and recommendation in order to arrange the tenant
meeting, tenant site tour, soft opening and grand opening events

• Finalise the deal to reach the sales target and projection.

Real Estate Broker

• Advise clients on prices, mortgages, market conditions,
and other related information

• Compare properties to determine a competitive market price

• Land acquiring towards customer need